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This is how we do it

Quality Underwear with Incredible Impact. That’s what we’re here for. To hear more about the impact that your purchase sparks in Tanzania, see our impact page. We’re not perfect, but we are striving to be as transparent as possible. We care deeply about the people in our supply chain and our impact on the environment. Here are a few key areas we’re working on. Questions or suggestions? Get in touch, we’d love to chat.


We partner with a family owned company in Portugal, Samofil. They make the fabric, dye the fabric, cut the fabric and create Moja underwear all in one company. Because of this we know what is going on in a large part of the production chain and we are able to improve the quality and process where possible.

The cotton in our first batch comes from Turkey but we’d like to know more about the source and conditions there. This knowledge contributes to our goal: to make sure we deliver a comfortable quality product with a timeless design.


We believe everyone should be able to work in good conditions with a fair pay. Unfortunately, this is not always the case in the fashion industry. As a small company, we don’t believe we change the entire industry, yet. But we do choose to work with partners that already prioritise sustainability and encourage each other to improve the industry together.

We produce in Europe, because it is around the corner from our Rotterdam office. We can also put in confidence in European labour laws in achieving a livable wage and fair conditions. While fair sourcing and production is a challenge, we believe it is essential to guarantee farmers, factory workers and our employees a stable work environment. That’s something we are continually working on.



When it comes to our impact on the planet, the most important thing to consider is the material of our products. Our undies are made out of 95% cotton and 5% elastane. The elastane is needed to make the cotton stretch and hold its shape. Hopefully we will be able to replace elastane with a more natural material in the future.

Our product are 100% made from animal free materials, because animals are not born to be worn.


Our packaging is a 100% plastic free, because we like our oceans, streets, communities and well the world, without disposable plastic. The paper mailers are strong and FSG certified too. We even made the packaging in such a way that you can use it again.